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Business website or web application: what should you build?

Separate marketing and content needs from interactive workflows before choosing the scope, platform and investment.

Clarify users, core journeys, offline needs, integrations, measurement and support before committing to a build.

Define ownership, data contracts, security, exceptions and reconciliation before connecting important platforms.

Start with decisions, shared metric definitions and reliable source data before choosing charts and colours.

Review environments, releases, monitoring, backups, recovery, security and ownership before usage grows.

Protect business-critical applications with clear service levels, monitoring, updates, documentation and improvement planning.